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Dutch Shop Online More Than Anywhere in Europe

  • Writer: Jacques Malherbe
    Jacques Malherbe
  • Jan 29
  • 1 min read

Delivery vans park on Groningen’s Vismarkt © Jacques Malherbe
Delivery vans park on Groningen’s Vismarkt © Jacques Malherbe

New data from the European Union’s statistics agency, Eurostat, shows that Dutch shoppers made more online purchases per capita than anywhere in Europe. People in the Netherlands were 20% more likely to shop online than neighbouring Germany and 45% more likely to do so than Italy.




The Dutch province of Utrecht reported over 87% of people made an online purchase in 2024, the highest of anywhere in Europe. All Dutch provinces, bar Zeeland on 79.5%, broke the 80% mark.





Our reporter, Jacques Malherbe, spoke to Dutch consumers and businesses to dig into this phenomenon.



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